|Title||A Study on Inbound Tourism Policy and Inbound Tourist Market: The case of Japan, Malaysia and Singapore|
|Writer||Shin Yongseok||Classification||Tourism Policy||Year||2017|
A Study on Inbound Tourism Policy and Inbound Tourist Market: The case of Japan, Malaysia and Singapore
[정책연구 2017-14 해외국가 인바운드 정책 및 시장사례연구_신용석]
The purpose of this study is to review the inbound tourism policy and to analyze the inbound tourist market of three countries: Japan, Malaysia and Singapore. The focus of the study lays on the how case countries have evolved since the East Asian Foreign Currency Crisis, and how they have reacted to the challenge from the inbound tourist market. Major findings from the study are as follows. Firstly, the study showed cleary that it is the determination and will of policy maker, not the existence of separate ministry of tourism, it tourism policy is to be succeed. The tourism policy making and implementing process is different in Japan, Malaysia and Singapore, but what they have in common is strong determination and will. Secondly, the inbound tourist market of three countries are more diversified than that of Korea, which is heavily dependent on China and Japan. Thirdly, the countries on the study utilizes the resources, such as local attractions and weak Japanese yen in Japan, the multi-cultural diversity in Malaysia, and the imperial heritage and integrated resort in Singapore, to attract foreign tourists. The study findings imply that measures should be taken to improve the present situation regarding inbound tourist market. The agenda of the measures are as follows: (1) cooperation system change between the Ministry of Sports, Tourism and Sport and the other ministries, (2) the efforts to grow second tier market such as muslim market and indian market, (3) the change in perspective to see the division of the Korean Peninsula, not as the negative impacts on attracting foreign tourists, but as the tourism resources which can be experienced only in Korea.