To develop as a representative think tank group that will lead in the development of cultural and tourism
policies in order to create a culture-centered society
To develop an efficient organizational structure that responds to a knowledge-based society and strives
to meet customer demands and environmental changes
To boost the capacity for balanced development of mid- and long-term policies, policy evaluation and
analysis of cultural and tourism policy trends, to raise awareness of new ideas in the culture and tourism
sectors, and to sharpen the ability to respond to such situations
To stabilize operations and raise the status of the institution by becoming more self-sustaining
(establishing a legal foundation and securing a source of income).
Motivating the staff and boosting productivity through a strict, yet fair
A core think tank that can generate cultural and tourism policies on the basis of a national plan of action
An advanced research center that actively responds to change, and initiates new changes in the world
An institution that strives to improve the quality of life of all people and to promote knowledge, information,
culture, and tourism industries to the level of global competitiveness
To guide the direction of cultural and tourism policy
To inform the public about culture and tourism in the information age
To be a core research and development institution that supports the culture and tourism industries
To be a leading research organization that encourages academic-industrial cooperation in the culture and
tourism sector
To take an active role in international cooperation and exchanges in the culture and tourism sectors
To strongly support the establishment of national policies in the culture and tourism sectors
To encourage research activities in the culture and tourism sectors
To establish a solid core of information on national cultural and tourism activities
To expand ability as a training and consulting service specializing in the culture and tourism sectors
To strengthen international exchange and cooperation in the culture and tourism sectors